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About Beth As head chef and principal, I cater to each of my client's unique business objectives. I can also assemble a team of experts for projects that require a special blend of talents. We deliver fresh, targeted communications quickly and efficiently. As a marketing and corporate communications professional for more than 20 years, I am adept at positioning organizations for high visibility and solid credibility among their key constituencies. I am also adroit at distilling complex material into content with the appropriate language and tone for various audiences. I approach each assignment with a reporter's quest for relevant details and a business person's strategic perspective. Communications programs should support an organization's business goals. Therefore, I believe in digging deep for marketplace and competitive information and mixing in the right messages tailored to each audience. Believing in continuing education, I have taken numerous courses, including public relations and marketing courses through the marketing certificate program of University of California of Santa Cruz (UCSC) Extension. Professional and Community Affiliations include:
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"Beth is direct and excellent at honing in on the important aspects of a project. It has been my pleasure to work with her." Linda Gillespie, Director of
Corporate Communications,
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