As head chef and principal, I cater to each of
my client's unique business objectives. I can also assemble a team
of experts for projects that require a special blend of talents.
We deliver fresh, targeted communications quickly and efficiently.
As a marketing and corporate communications professional
for more than 20 years, I am adept at positioning organizations
for high visibility and solid credibility among their key constituencies.
I am also adroit at distilling complex material into content with
the appropriate language and tone for various audiences.
I approach each assignment with a reporter's
quest for relevant details and a business person's strategic perspective.
Communications programs should support an organization's business
goals. Therefore, I believe in digging deep for marketplace and
competitive information and mixing in the right messages tailored
to each audience.
Believing in continuing education, I have taken
numerous courses, including public relations and marketing courses
through the marketing certificate program of University of California
of Santa Cruz (UCSC) Extension.
Professional and Community Affiliations include:
Silicon Valley chapter of International Association
of Business Communicators (SV-IABC) - VP, Community and Educational
Involvement, 2002
American Red Cross - Public Relations Committee
member - 1996
High Tech Connect
Sacramento Women in Advertising - President,
1988
"Beth is direct and excellent at honing
in on the important aspects of a project. It has been my pleasure
to work with her."
Linda Gillespie, Director of
Corporate Communications,
St. Mary's Hospital