As head chef and principal, I cater to each
of my client's unique business objectives. I can also assemble a
team of experts for projects that require a special blend of talents.
We deliver fresh, targeted communications quickly and efficiently.
I am a 16-year marketing and corporate communications
professional who is adept at positioning organizations for high
visibility and solid credibility among their key constituencies.
I am also adroit at distilling complex material into content with
the appropriate language and tone for various audiences.
I approach each assignment with a reporter's quest
for relevant details and a business person's strategic perspective.
Communications programs should support an organization's business
goals. Therefore, I believe in digging deep for marketplace and
competitive information and mixing in the right messages tailored
to each audience.
Believing in continuing education, I have taken
numerous courses, including public relations and marketing courses
through the marketing certificate program of University of California
of Santa Cruz (UCSC) Extension.
Professional and Community Affiliations include:
Silicon Valley chapter of International Association of Business
Communicators (SV-IABC) - VP, Community and Educational Involvement,
2002
American Red Cross - Public Relations Committee member - 1996
HighTech Connect
Sacramento Women in Advertising - President, 1988
"Beth is direct and excellent at honing in on the
important aspects of a project. It has been my pleasure
to work with her."
-- Linda Gillespie, Director of Corporate Communications,
St. Mary's Hospital
